Quick Guide to On-Page SEO, What You Should Focus On in 2025

Hey everyone,

Just wanted to drop a quick, helpful guide for anyone working on improving their website rankings with on-page SEO. Whether you're managing your own blog, running a business site, or doing client work, getting your on-page elements right is absolutely key in 2025.

Here’s a breakdown of what’s working well right now:

Title Tags & Meta Descriptions

Make sure each page has a unique title tag (under 60 characters) that includes your target keyword naturally. Your meta description (under 160 characters) should be compelling think of it like a mini-ad to get clicks.

URL Structure

Short, clean, and keyword-rich URLs still work best. Avoid random numbers or auto-generated gibberish. Example:
✅ yourdomain.com/on-page-seo-guide
❌ yourdomain.com/page?id=123456

Header Tags (H1, H2, H3...)

Use proper hierarchy. Your H1 should contain your main keyword and describe the page clearly. Use H2s and H3s to break down content into scannable sections.

Content Quality & Keyword Placement

Forget keyword stuffing it's all about relevance and readability now. Naturally include your target keyword in the first 100 words, H1, and a few subheadings.
Bonus tip: Use related terms (LSI keywords) to help Google understand the context.

Internal Linking

Link to other relevant pages on your site to help both users and search engines navigate. Use descriptive anchor text not just “click here.”

Image Optimization

Always compress your images and use descriptive alt text. This helps with accessibility and can boost your chances of appearing in image search results.

Page Speed & Mobile Responsiveness

User experience matters more than ever. Use tools like Google PageSpeed Insights or GTmetrix to check your site speed. Make sure your design is fully responsive and mobile-friendly.

Schema Markup

Adding structured data (schema) can improve how your page appears in search results (like FAQs, ratings, etc.). It’s a small effort with big potential rewards.

Tools I Recommend:

• Yoast SEO or Rank Math (for WordPress users)

• Screaming Frog (for site audits)

• Google Search Console & Analytics

• Surfer SEO or Clearscope (for content optimization)

Final Tip: On-page SEO is just one piece of the puzzle, but it's the one you have the most control over. Nailing these elements builds a solid foundation for everything else off-page, technical, content, and beyond.

Hope this helps someone out there! Happy to answer any questions or hear your tips too.