Value that Drives Business Growth

Customer Experience has become a fundamental strategic pillar driving business growth in an increasingly competitive and complex environment. By integrating advanced technologies such as AI , data analytics , and automation , companies have the opportunity to transform every customer interaction into a source of value, increasing customer satisfaction and fostering loyalty. One of the key aspects of this transformation is omnichannel, which enables consistency and fluidity across all touchpoints, while dynamic personalization, supported by the use of AI, allows companies to anticipate the specific needs of each customer.

Analyzing how Customer Experience has become a strategic pillar for the success of brands and how technologies have been integrated to implement a sustainable balance between companies and their relationships with their whatsapp number database customers through omnichannel strategies and dynamic personalization will be the key topics in the first panel discussion sponsored by Atento "Intelligent CX, a Strategic Value that Drives Business Growth" at CX Congress , on October 9 in Madrid.

Likewise, brand trust becomes a decisive factor

An “ intelligent CX” strategy must focus on reinforcing this trust through the combination of data and transparency in Communication . Automation plays a crucial role, optimizing operational processes without neglecting the quality of human interaction. The capacity for innovation is also essential to adapt CX strategies to changing consumer expectations, ensuring their relevance over time. In this context, the Phygital concept , which integrates physical and digital experiences, allows companies to offer more immersive interactions , while the effective use of data enables more precise and personalized decision-making . An intelligent CX not only improves the Customer Experience, but also becomes a driver for sustainable and long-term business growth.

The panel will be moderated

Guillermo Pérez Morales , Director of Business Development and Digital Solutions at Atento , and will include Laura Ramírez , Global Digital Business Director–Salesforce–Chiefs of UNOde50 , Celia Ruiz , Western Europe Marketing Manager–Personal Care of Kimberly Clark , Laura Llamas , Head of CRM & Loyalty of Civitatis , Miguel Ángel Marhuenda , Managing Director of the Commercial Operations Center–COC of Agbar-Veolia , and Mauricio Sánchez , E-Commerce Director of Cartucho.es.

Optimize Your CX Strategy: Connection, Personalization, and 360º Experience

In addition to two panel discussions, CX Congress offers a day of presentations featuring top-level professionals and leading brands such as  Kraft Heinz, Total Energies, Meliá International Hotels  , and  Renfe, among others, who will share their knowledge and success stories on how to deliver a 360-degree customer experience and improve conversion rates.

Among the companies promoting this edition are KIA as Global Promoter, Zendesk, Woko and Capventis as Platinum Sponsors, and Atento, TTEC and Ringover as Gold Sponsors. In addition, it will feature Cyberclick as the Official Digital Marketing Agency , Smartbox as the Experience Partner, Fnac as the Gift Partner, while Actitud de Comunicación will act as the Official Communications Agency and Hacienda Zorita as the Wine Hotel Partner.

The event also has the support of collaborators such as the Spanish Marketing Association, Anaya Multimedia and Ediciones Pirámide, AsoCommerce, the online stores association, Eventtia as the Technological Partner, and the support of specialized media such as marketing4ecommerce, Novologística, PublicidAD Newspaper, Retail Actual, Just Retail and Zoom Tecnológico.