Oud, often called "liquid gold," is one of the most luxurious and sought-after fragrances in the world. With its deep, complex aroma and centuries-old cultural significance, oud is used in perfumes, incense, and oils. But what makes this rich, woody scent command such a high price tag? The answer lies in its rarity, the process of extraction, and its global demand. Explore more Why Is Oud So Expensive
Oud is a resinous heartwood formed in the Aquilaria tree when it becomes infected with a specific type of mold (Phialophora parasitica). This rare reaction causes the tree to produce a dark, fragrant resin as a defense mechanism. The result is agarwood, which is the primary source of oud oil.
Not all Aquilaria trees produce agarwood. In fact, only about 2% of wild Aquilaria trees are naturally infected and develop the resin. This scarcity makes oud extremely rare. To meet demand, some plantations artificially inoculate the trees, but even then, the yield is low and takes several years to mature.
Extracting oud oil is a meticulous and time-consuming process. First, the infected wood must be harvested, sorted, and then either distilled or soaked and fermented for weeks. The steam distillation process used to extract the oil can take days or even weeks and requires large quantities of agarwood sometimes over 70 kilograms of wood just to produce 20 milliliters of oil.
Additionally, oud oil cannot be synthesized effectively in a lab. While there are synthetic versions, they don’t capture the complexity or longevity of natural oud, which only increases the value of genuine oud products.
In many cultures, particularly in the Middle East and South Asia, oud has deep spiritual and social significance. It is used in religious ceremonies, weddings, and other important events. It’s also a status symbol, often worn by royalty, celebrities, and the wealthy elite. Some rare varieties of oud oil are aged like fine wine and can sell for tens of thousands of dollars per liter.
Global demand for oud continues to grow, especially in luxury perfumery. As top fragrance houses like Tom Ford, Dior, and Amouage incorporate oud into their products, the pressure on the already limited supply chain increases. This imbalance between supply and demand drives prices even higher.
The soaring demand for oud has led to overharvesting of wild Aquilaria trees, many of which are now considered endangered. Conservation efforts and regulations have been introduced to protect these trees, including the implementation of CITES (Convention on International Trade in Endangered Species of Wild Fauna and Flora) controls. However, these protective measures also limit availability and increase the cost of legal oud harvesting and export.
Oud's high price tag is no accident. It is the result of a perfect storm of rarity, labor-intensive production, cultural reverence, and limited availability. Each drop of genuine oud oil reflects years of natural development, skilled craftsmanship, and a rich heritage that spans continents. Whether used in perfumes, oils, or incense, oud remains one of the most precious ingredients in the fragrance world and for good reason. Its unmistakable aroma carries with it a legacy of luxury, mystery, and timeless appeal.